If you use Adwords to promote your business, you’ll soon run into invitations from Google to try their new redesign known as the New Adwords Experience.
Before you jump into beta testing it — and especially if you have active campaigns that you currently manage via the classic interface — you should be aware of what’s currently missing from the new design.
Here’s a handy list, accurate as of September 2017, so you can see at a glance if any of the missing features will impact your business and marketing activities.
If you don’t know what type of Adwords account you have, you probably have a standard advertiser account for a single business. Here’s what’s currently missing compared to the current Adwords interface:
No customised columns, geographic reports, or automated rules makes this a bit underwhelming. Of these, the lack of geographic report is probably the most concerning. Location targeting is a key part of successful PPC campaigns, so this will force businesses to jump between the classic and new Adwords interfaces. Most business owners and marketing managers will choose to use the familiar classic interface, rather than beta test Google’s New Adwords Experience.
Some deal breakers, to be honest. It’s fair to say that serious advertisers won’t want to use the New Adwords Experience in ernest until Google adds the following features:
Seriously Google, we can’t download reports yet? Given that many client managers and agencies use spreadsheets to make PPC decisions, this should be a priority feature to re-add.
All that said, I do like the New Adwords Experience. It will eventually roll out to replace the current design, so even if you don’t intend to join the early adopters, your marketing team should still be aware of it and plan accordingly.